Smart Cities &
Public Areas

Vemcount Analytics helps you understand foot traffic volumes through our People Counting system. Get insights into how people interact with your city – where they're going, what they're doing, and what facilities they're using.

Occupancy side walking in a smart city

Improve the quality of living for residents, workers, and visitors

If you want to serve people effectively, as a city authority, you must know how many people are going, where, and when. The pedestrians' flow affects the whole city environment. It is essential to know the numbers of people and how the numbers change over time.

When you see who's coming in and out of your public spaces and amenities, it is easier to engage people with, for example, targeted communications.

With Vemcount, you can have feedback on changes in people's behavior within the city. It allows the council to effectively manage the flow of people, vehicles, and bicycles around the area. 

Smart city internet of things

The sensors installed in a smart city share information with the public, businesses, city managers, and other intelligent systems.

The municipality connects its sensors and services via the internet of things (IoT). The sensors store their information, and Vemcount Analytics transforms the knowledge available into actionable insights.

What Vemcount can do for your City or Public service:

People Counting
Quantify the use of footpaths and cycleways. Count pedestrians, vehicles, bicycles, passengers on public transport.
Let retail units discover vital analytics like sales conversion rate, average queuing time, and most popular store.
Informed Decisions
Estimate the impact of improvement initiatives and use the data to justify future decisions.
People counting in public transport

Public Transportation 

Transport authorities can control the number of people arriving by bus at various points in the city, by the time of day. The data helps revenue security – adjusting tickets bought with passenger numbers.

Monitoring the numbers of people arriving on platforms also provides vital information on routes by time of day.

Social Distancing Management
Support COVID-19 management plans with real-time data and historical reports.
Crowd Density Mapping
Optimize resource allocation by understanding crowd density in zones and precincts.
Predictive Modeling
Forecast traffic and crowd density to inform both resource planning and operational delivery.
Performance Measurement & Impact Analysis
Understand the impact of events on traffic flow, visitation, and your city's economy.
Smart city public area data analytics with foot traffic

Counting Pedestrians

In the high streets and city centers, sensors count people and register their footfall flow. It presents both real-time and historical data for big data analytics.

If an entrepreneur is looking to open a new shop or restaurant, you can show him/her accurate figures over the proposed location to help him/her assess the potential for their new venture.


Vemcount has the best features for you:

smart parking IoT

Smart parking describes an IoT solution that uses embedded wireless sensors. When used in combination with software, this approach helps inform drivers of vacant parking spaces in the area. In this case, sensors can detect whenever someone parks a vehicle in a specific space or not.

Public transportation optimize

With an increased emphasis on the economic, environmental and social benefits of multi-modal traffic networks, traffic counting technology has progressed significantly over the years to provide deeper insight into existing and projected traffic volumes for improved traffic flows and roadway designs.

pop up store mall

Challenging the traditional extended lease models and large transaction-based flagship stores that shopping malls rely on for income, pop-up stores are becoming more and more popular with landlords, retailers, and customers alike.

Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores...

Janni Baslund Dam - Mall Manager
Read case