Retail analytics is a data driven intelligence, providing insights about customer behavior. For supermarkets, short queues and high customer service levels are some of the ways to build customer loyalty.

Discover the popular areas and aisles your customers are being attracted to within your supermarket and eliminate dead zones. With Vemcount, you’ll get a tool that helps you optimize conversion rates, product placements, store layout and marketing activities.

Generate real time alerts to know when to open a new checkout counter, reducing queue lengths and waiting time.

How Vemcount benefits Supermarkets

Campaign tracking
Discover the gender distribution of passengers and adjust your campaigns and displays accordingly, measure the commercial potential of an area or the impact of store openings/closings
Customer segmentation
Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better
Dwell time
Measure occupancy and get the average dwell time spent in your store and its zones to identify hot and cold areas
Follow safety recommendations
Monitor performance and generate real-time alerts to ensure that the number of visitors does not exceed the safety recommendations
Forfill service needs
Understand and react on real time service needs, such as toilet cleaning
Gain insight with sales data
Integrate with POS data to calculate conversion rate, understand how sales correspond to traffic and weather changes
Hot and cold zones
Identify hot and cold zones and rate the popularity of areas based on visitors
Improve accuracy
Exclude irrelevant objects from counts, such as shopping carts, clothing racks and similar for more valid data
Manage staff
Understand and respond to the need for real-time service, such as serving the bar, having staff at the wardrobe and cleaning of the toilets
Spend per visitor
Measure your stores conversion rate when integrating with POS data and find out what the spend per visitor is