Supermakets & Pharmacies

Vemcount Analytics allows you to understand your shoppers' habits and optimize your store layout and staff management. With its data-driven intelligence, it shows you the complicated end-to-end journey for every stage of your customer's behavior.

Supermarket store

Buying data tells the end of the story. Vemcount Analytics shows what happens before

In today's highly competitive supermarket environment, chain owners and store managers must know as much as possible about consumer behavior.

Your establishment's foot traffic leads to a lot of useful information and analysis. With Vemcount Analytics, you'll gain actionable insight into your business operations you couldn't obtain via other methods.

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For supermarkets, grocery stores & pharmacies, short queues and high customer service levels are ways to build customer loyalty. And if you want to understand your customer journey in your store entirely, you should analyze every zone separately.

Discover the popular areas and aisles your customers are attracted to within your supermarket and eliminate dead zones. With Vemcount, you'll get a tool that helps you optimize conversion rates, product placements, store layout, and marketing activities.

Generate real-time alerts to know when to open a new checkout counter, reducing queue lengths and waiting time.

Data Collect
The traffic inside and outside stores is measured and compiled with multiple data sources to provide valuable and accurate information on all aspects of the business.
Data Analytics
Vemcount integrates data into external ERP-, BI- and PoS-systems or into dashboards configured in the cloud to provide real-time performance information.
View KPIs
It s possible to work with different data formats. Analysts and managers can quickly and realistically evaluate KPIs, so all decisions are assertive and secure.
Data integration with Vemcount system

How it works

Vemcount Analytics is a data-driven intelligence, providing insights into customer behavior.

It would be best to analyze your customer's actions and decisions from two different perspectives: 'planned buying' (their needs) and 'impulse-driven buying' (their desires).

To create an optimum environment for the best experience, you should carefully consider and implement your business's layout, product placements, and POS promotions.  Based on Vemcount solutions, like people counting, heat map, and occupancy management, you can increase draw-in rate, average basket size, and revenue per customer.

Download here our Vemcount Guides

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Vemcount for Smart Cities

If you want to serve people in a smart city effectively, as a city authority, you must know how people are interacting with their environment. Vemcount Analytics helps you understand foot traffic volumes through our People Counting system. Get insights into how people interact with your city – where they're going, what they're doing, and what facilities they're using.
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Vemcount for Train & Bus Stations

Vemcount enables public transport managers to measure occupancy levels inside the vehicles and potential overcrowding at public transport centers or stations. Vemcount is your solution to identify and optimize the dynamic traffic flows throughout the day. Track in real-time the flow of visitors entering and leaving your Station. With our system, you can quantify flows and queue times to offer your guests the security and quality service they deserve.
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Vemcount for Supermarkets

Vemcount interprets multiple data sets and converts them into data analytics. You become wiser about business strategies and your customers – who they are and how they behave. Identify peak times during a day or week, dwell time in specific zones, and wait time spent in queues. Vemcount provides you with the possibility to make fact-based decisions within sales, marketing, and staff management.

Vemcount offers the best features:

Occupancy Management
Keep track of the number of your visitors at any time. Find out how many customers are at your place at any given moment. Receive alerts if you reach the limit of your guests.
Queue Management
Our sensors track visitors' journey and dwell time where they are stationary. Vemcount uses the dwell time to calculate the queue lengths.
Follow safety recommendations
Monitor performance and generate real-time alerts to ensure visitors' number does not exceed the safety recommendations.
Customer segmentation
Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better.
Find peak times
Measure visitor traffic and explore peak times per year, month, week and hour to deploy staff more effectively and to forecast queue demand.
Real time
Monitor performance and generate real-time alerts when a count exceeds a certain level, e.g., queue length at the cashier, and allocate staff accordingly.
Heat Map
Get an overview of visitors’ walking paths. Identify hot and cold zones and rate the popularity of areas based on their behavior.
Staff exclusion
Identify and exclude staff and irrelevant objects from counts, e.g., shopping carts for more valid data.
Gain insight with sales data
Integrate with POS data to calculate the conversion rate, understand how sales correspond to traffic and weather changes.
Desconsider data
Exclude irrelevant objects from counts, such as shopping carts, clothing racks, and similar for more valid data.

You can read everything about Vemcount in our Blog

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Discover our success stories

We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And it has worked perfectly.

Lasse L. Mohrsen - Loss Prevention Manager
Read case