Whether it’s an elegant art exhibition, a rocking music show, or a trendy food and wine expo, you need to know how many people are at your event to optimize traffic flows, improve service levels, implement security measures, manage queues and plan and market future events more effectively.
From the moment customers enter your store, their journey begins – with store layout, product placement, available floor staff, marketing campaigns, and queues as the road signals that will define a pleasant trip (or an unpleasant one!).
With insight into your business's foot traffic trends, you are better equipped to match staff and resource supply with customer and operation demands. Not only is the time and effort of staff scheduling reduced, but you also have the added benefits of measuring employee performance.
Challenging the traditional extended lease models and large transaction-based flagship stores that shopping malls rely on for income, pop-up stores are becoming more and more popular with landlords, retailers, and customers alike.