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The system can track and count people, measure distances between individuals, and distinguish between objects (for example, shopping carts and humans, or distinguishing between a large-bodied person and two people walking very closely together).
Learning how to engage customers from different demographic profiles more effectively is proving to be a significant benefit for retail stores, and footfall counting technology is the key to unlocking those benefits.
This article will explore why real-time occupancy counting matters in 2021 and how it’s helping retail stores and commercial enterprises remain competitive while providing a safe and pleasurable shopping experience for their in-store customers.
Shopping malls are now capitalizing on smart technologies to boost conversion rates and revenues and enhance customer journeys for more compelling and satisfying shopping experiences. Footfall counting and retail analytics is their secret weapon to remain competitive in the digital economy.
When a customer walks into a store to make a purchase, the last thing they want to see is a long queue. Queue Management solutions help business owners leverage technology and data to streamline customer service and enhance the customer experience.
Consumer demands today include controlled social distancing, mask-wearing and sanitizing, as well as product and service accessibility. Customers want to feel safe; they don’t want to struggle to find what they need, and they want to be served promptly.
A retail analytics solution uses non-invasive and anonymous customer tracking sensors to monitor how many people are coming through your doors, what their age and gender is, where they browse, what products they are interested in, how much time they spend, and much more.
The COVID-19 pandemic is also prompting footfall counting service providers to push the boundaries in innovation to offer effective screening solutions for retail stores, shopping malls, airports, and public institutions.