Vemcount helps Shopping Mall, Department & Discount Store, Big or Small Retail Store by collecting multiple data sets and converting them into data analytics. You become wiser about business strategies (as tenancy pricing) and your customers – who they are and how they behave.
Measuring true performance requires collecting multiple data sets and transforming them into insights. With Vemcount, you have access to actionable insights into your customers, who they are, and how they behave.
Identify peak times during a day or week, dwell time in specific zones, and wait time spent in queues. We provide you with the possibility to make fact-based decisions within sales, marketing, and staff management.
Integrate your PoS data from any cash register provider and understand how sales correlate with traffic data, get insights about conversion rate and other KPI’s.
Therefore, measuring the traffic is an essential key performance indicator for shopping mall operators wanting to increase operational effectiveness and improve tenancy strategies.
With Vemcount, you'll get an easy-to-understand and user-friendly report module. See all stores' performance in one report or divide stores into categories, e.g., clothing stores, restaurants, etc.
The system can track and count people, measure distances between individuals, and distinguish between objects (for example, shopping carts and humans, or distinguishing between a large-bodied person and two people walking very closely together).
Learning how to engage customers from different demographic profiles more effectively is proving to be a significant benefit for retail stores, and footfall counting technology is the key to unlocking those benefits.
We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And it has worked perfectly.
Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores...
Janni Baslund Dam - Mall Manager
Our data shows that the most critical time in relation to distance is the moment where customers pick up groceries from the basket and put them on the conveyer belt.
Mikkel Baun Kjærgaard - Professor
We’ve been satisfied with our collaboration with Vemco Group A/S, which has shown us that it’s possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group A/S has given us.
Jacob Høffer Larsen Project Manager, Smart City Odense