Retailers & Malls

Vemcount helps Shopping Mall, Department & Discount Store, Big or Small Retail Store by collecting multiple data sets and converting them into data analytics. You become wiser about business strategies (as tenancy pricing) and your customers – who they are and how they behave.

People counting in shopping malls

The benefits for your business

Measuring true performance requires collecting multiple data sets and transforming them into insights. With Vemcount, you have access to actionable insights into your customers, who they are, and how they behave.

Identify peak times during a day or week, dwell time in specific zones, and wait time spent in queues. We provide you with the possibility to make fact-based decisions within sales, marketing, and staff management.

Integrate your PoS data from any cash register provider and understand how sales correlate with traffic data, get insights about conversion rate and other KPI’s.

Data Collect
The traffic inside and outside stores is measured and compiled with multiple data sources to provide valuable and accurate information on all aspects of the business.
Data Analytics
Vemcount integrates data into external ERP-, BI- and PoS-systems or into dashboards configured in the cloud to provide real-time performance information.
View KPIs
It s possible to work with different data formats. Analysts and managers can quickly and realistically evaluate KPIs, so all decisions are assertive and secure.

Vemcount offers the best features:

Vemcount dashboard report

The performance of any Shopping Mall is highly dependent on visitor

Therefore, measuring the traffic is an essential key performance indicator for shopping mall operators wanting to increase operational effectiveness and improve tenancy strategies.

With Vemcount, you'll get an easy-to-understand and user-friendly report module. See all stores' performance in one report or divide stores into categories, e.g., clothing stores, restaurants, etc.

With Vemcount you can:

Increase conversion rates
Get a better marketing
Cut out abandonment rates
Discover your popular zones
Compare campaign success
Track your customers' path
Know the frequency of visits & average time
Identify new vs. returning visitor
Get information on cross-shopping
Relationship between sales, traffic flows & weather
Compare historical weather information with traffic and sales data to form an accurate and data-driven understanding of the correlation between weather and customer behavior. With this knowledge on hand, you can minimize your costs and optimize the allocation of your resources and staff.
Optimize store layout
Get insights into traffic patterns at a particular time. Identify hot and cold zones and evaluate the impact of different arrangements to get an overview of how many customers are drawn into your store and how your window displays are converting into sales.
Traffic flow airport

The most significant challenge for airport authorities is to find solutions to improve airport security without jeopardizing passengers’ experience or airport traffic flow and throughput.

Social distancing and queue management covid-19 solution

The system can track and count people, measure distances between individuals, and distinguish between objects (for example, shopping carts and humans, or distinguishing between a large-bodied person and two people walking very closely together).

Identify customers height

Learning how to engage customers from different demographic profiles more effectively is proving to be a significant benefit for retail stores, and footfall counting technology is the key to unlocking those benefits.

We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And it has worked perfectly.

Lasse L. Mohrsen - Loss Prevention Manager
Read case