Supermakets & Pharmacies

Vemcount Analytics allows you to understand your shoppers' habits and optimize your store layout and staff management. With its data-driven intelligence, it shows you the complicated end-to-end journey for every stage of your customer's behavior.

Supermarket store

Buying data tells the end of the story. Vemcount Analytics shows what happens before

In today's highly competitive supermarket environment, chain owners and store managers must know as much as possible about consumer behavior.

Your establishment's foot traffic leads to a lot of useful information and analysis. With Vemcount Analytics, you'll gain actionable insight into your business operations you couldn't obtain via other methods.

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For supermarkets, grocery stores & pharmacies, short queues and high customer service levels are ways to build customer loyalty. And if you want to understand your customer journey in your store entirely, you should analyze every zone separately.

Discover the popular areas and aisles your customers are attracted to within your supermarket and eliminate dead zones. With Vemcount, you'll get a tool that helps you optimize conversion rates, product placements, store layout, and marketing activities.

Generate real-time alerts to know when to open a new checkout counter, reducing queue lengths and waiting time.

Data integration with Vemcount system

How it works

Vemcount Analytics is a data-driven intelligence, providing insights into customer behavior.

It would be best to analyze your customer's actions and decisions from two different perspectives: 'planned buying' (their needs) and 'impulse-driven buying' (their desires).

To create an optimum environment for the best experience, you should carefully consider and implement your business's layout, product placements, and POS promotions.  Based on Vemcount solutions, like people counting, heat map, and occupancy management, you can increase draw-in rate, average basket size, and revenue per customer.

Download here our Vemcount Guides

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Vemcount for Smart Cities

If you want to serve people in a smart city effectively, as a city authority, you must know how people are interacting with their environment. Vemcount Analytics helps you understand foot traffic volumes through our People Counting system. Get insights into how people interact with your city – where they're going, what they're doing, and what facilities they're using.
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Vemcount for Train & Bus Stations

Vemcount enables public transport managers to measure occupancy levels inside the vehicles and potential overcrowding at public transport centers or stations. Vemcount is your solution to identify and optimize the dynamic traffic flows throughout the day. Track in real-time the flow of visitors entering and leaving your Station. With our system, you can quantify flows and queue times to offer your guests the security and quality service they deserve.
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Vemcount for Supermarkets

Vemcount interprets multiple data sets and converts them into data analytics. You become wiser about business strategies and your customers – who they are and how they behave. Identify peak times during a day or week, dwell time in specific zones, and wait time spent in queues. Vemcount provides you with the possibility to make fact-based decisions within sales, marketing, and staff management.

Vemcount offers the best features:

Desconsider data
Exclude irrelevant objects from counts, such as shopping carts, clothing racks, and similar for more valid data.

You can read everything about Vemcount in our Blog

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Vemco Group is a company in constant growth. Since its founding in 2005, the company has spread across the globe and is now represented in 85 countries, such as the United Arabic Emirates, Brazil, Russia, Australia, and Switzerland, to name a few. With headquarters in Fredericia, Denmark, Vemco Group is one of the leading European players in people counting and data analytics. Now, the company prepares to seize Norway and Sweden, while also welcoming a familiar face.

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When you think about loss prevention solutions, you probably don’t think about people counters. You probably think about scanners at the door, and of course, security guards. However, footfall counters also have a role to play in security.

Heatmaps and dwell time in retail store

Heatmaps are a graphical representation that helps retailers understand how customers use their brick-and-mortar stores. The data generated at these physical stores help retailers better understand how customers browsed, shopped, lingered, and for how long.

Discover our success stories

Our data shows that the most critical time in relation to distance is the moment where customers pick up groceries from the basket and put them on the conveyer belt.

Mikkel Baun Kjærgaard - Professor
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