Pedestrian Insights

Get access to quantitative insights about the number of visitors by using pedestrian counters sensors. Vemcount will provide valuable information about visitor traffic and flows, and in-depth knowledge of pedestrian area usage.

Street traffic and occupancy

Occupancy area, visitor traffic, demographics & more

Our outdoor Pedestrian Counters track a wide range of reliable data in any environment and deliver unparalleled accuracy and security.

From a city's most famous attraction to what happens in an emergency, Vemcount enables Municipal authorities to make quick and well-informed decisions.

Discover if your efforts and activities positively return your marketing investment and how eventual changes in the streets may impact visitor behavior

Street traffic flow

Understand how different events and activities influence the number of visitors in the city by comparing footfall data from different periods

Do you need insight into how your public space and visitors use it so you can have a factual basis for the future development of the place?

When you install our weather-resistant sensors at relevant entrances and exits to the city's main pedestrian street, you have the opportunity to measure the exact number of passersby.

With Vemcount, you have a better understanding of the use of the pedestrian street. You will compare different periods with each other, which gives a real sense of how various events and activities affect the city's number of visitors.

You also compare demographic data to know how many children compared to adults use the pedestrian area.

Discover what Vemcount's Pedestrian Counting tool can do:

Count the number of people entering
and existing a pedestrian area
Find out how traffic corresponds to changes
in the weather with the report module
Explore peak times of the area per year
month, week, day, and hour
Understand how major anchor stores
impact traffic flow
Measure special event attendance and
evaluate the activities based on traffic
Follow the heat map to understand the usage
of the pedestrian area across different periods
Measure dwell time and identify hot and cold
zones in real time or in a specific period
Measure the commercial potential of an area or
the impact of openings/closings
Identify and exclude irrelevant objects from counts,
for example, bicycles
Exclude or get separate counts children and adults, and discover the gender distribution to profile customers even better
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Vemco Group is a company in constant growth. Since its founding in 2005, the company has spread across the globe and is now represented in 85 countries, such as the United Arabic Emirates, Brazil, Russia, Australia, and Switzerland, to name a few. With headquarters in Fredericia, Denmark, Vemco Group is one of the leading European players in people counting and data analytics. Now, the company prepares to seize Norway and Sweden, while also welcoming a familiar face.

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When you think about loss prevention solutions, you probably don’t think about people counters. You probably think about scanners at the door, and of course, security guards. However, footfall counters also have a role to play in security.

Heatmaps and dwell time in retail store

Heatmaps are a graphical representation that helps retailers understand how customers use their brick-and-mortar stores. The data generated at these physical stores help retailers better understand how customers browsed, shopped, lingered, and for how long.

Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores...

Janni Baslund Dam - Mall Manager
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