Boost your sales with Vemcount Analytics by getting insights into conversion rate, capture rate, sales per visitor, sales per square meter, average basket size, service ratio, and many more KPIs.
Vemcount helps you track your business's metrics and measurables to effectively gauge your retail stores' performance — from people counting and sales conversions to stock levels and spend management – all organized in just one place!
Vemcount integrates to any POS/BI/ERP system.
There are 3 different integration methods:
▶︎ manual upload on an hourly/daily/weekly, or monthly basis;
▶︎ semi-manual, where CSV/excel files are pushed automatically to our FTPS/SFTP;
▶︎ or fully automatic by integrating with any API.
Create your own metrics or KPIs from any data source or different technologies to create interactive, immersive dashboards and reports that provide actionable insights and drive business results.
Enable everyone at every level of your organization to make confident decisions using accurate KPI from Vemcount Analytics.
Conversion rate is crucial to retail store success as it is a direct reflection of how well your marketing and operational strategies are working to drive sales. If you have a high footfall count and a low conversion rate, you know something is wrong.
Suppose you’re running a particular marketing campaign for a new product that is drawing in the crowds but not converting them into sales. In that case, you can take steps to enhance customer engagement about the product, display the product in a more visible area in the store, or lower the price to attract more sales.
The point is that you would not have known there was a problem in the first place without accurate conversion rate data.
With an increased emphasis on the economic, environmental and social benefits of multi-modal traffic networks, traffic counting technology has progressed significantly over the years to provide deeper insight into existing and projected traffic volumes for improved traffic flows and roadway designs.
Challenging the traditional extended lease models and large transaction-based flagship stores that shopping malls rely on for income, pop-up stores are becoming more and more popular with landlords, retailers, and customers alike.
With insight into your business's foot traffic trends, you are better equipped to match staff and resource supply with customer and operation demands. Not only is the time and effort of staff scheduling reduced, but you also have the added benefits of measuring employee performance.
Our data shows that the most critical time in relation to distance is the moment where customers pick up groceries from the basket and put them on the conveyer belt.
Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores (…).
Henrik Wieben Country Manager, Denmark
We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And it has worked perfectly.
Lasse L. Mohrsen - Loss Prevention Manager
We’ve been satisfied with our collaboration with Vemco Group A/S, which has shown us that it’s possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group A/S has given us.
Jacob Høffer Larsen Project Manager, Smart City Odense