Offline, retailers struggled when it came to collecting data from physical retail stores. However, this has changed in recent years with the evolution of the Internet of Things (IoT) and related technologies.
The global supermarket industry is undergoing many changes and transformations driven by technology and digital innovations that enable brands to deliver better consumer experience, gather valuable insight from consumer behavior, and even anticipate and customize trends well in advance.
With insight into your business's foot traffic trends, you are better equipped to match staff and resource supply with customer and operation demands. Not only is the time and effort of staff scheduling reduced, but you also have the added benefits of measuring employee performance.
With an in-depth understanding of who your customers are, what they want, and how they behave in your store, you’re better equipped to meet their demands and create satisfying experiences they will never forget.
The system can track and count people, measure distances between individuals, and distinguish between objects (for example, shopping carts and humans, or distinguishing between a large-bodied person and two people walking very closely together).