The system can track and count people, measure distances between individuals, and distinguish between objects (for example, shopping carts and humans, or distinguishing between a large-bodied person and two people walking very closely together).
Learning how to engage customers from different demographic profiles more effectively is proving to be a significant benefit for retail stores, and footfall counting technology is the key to unlocking those benefits.
Consumer demands today include controlled social distancing, mask-wearing and sanitizing, as well as product and service accessibility. Customers want to feel safe; they don’t want to struggle to find what they need, and they want to be served promptly.
Queue management is essentially an alert system connected to a footfall counting sensor that quantifies queue demand in real-time and notifies staff when certain predetermined variables such as queue length or time are exceeded.
Footfall analytics is used to drive business optimization and customer experience strategies in a variety of places with high people traffic.
Although the term ‘footfall counting’ seems self-explanatory, it involves advanced technology and data analytics that does far more than simply counting feet.