Night Clubs

The success of the night clubs depends on the amount of the visitors. Do you want to know exactly how popular your particular night club is? Then customer counting is the right solution. It gives you an insight in not only how many visitors you get during the night, but also how to optimize working schedules, marketing and service level.

With customers counting, you gain insight in not only how many visitors you get, you also gain insight in which hours are the busiets during the night. With real-time counting you will get notified when you are not allowed to accept any more visitors for security reasons.

How Vemcount benefits night clubs

Manage staff
Understand and respond to the need for real-time service, such as serving the bar, having staff at the wardrobe and cleaning of the toilets
Customer service
Measure queue length, average wait time before being served and customer interaction level to increase customer service
Captive rate
Count the number of passers-by and identify the captive rate to find out how window displays are converting into sales
Hot and cold zones
Identify hot and cold zones and rate the popularity of areas based on visitors
Gain insight with sales data
Integrate with POS data to calculate conversion rate, understand how sales correspond to traffic and weather changes
Staff exclusion
Identify and exclude staff and irrelevant objects from counts, e.g. shopping carts for more valid data
Follow safety recommendations
Monitor performance and generate real-time alerts to ensure that the number of visitors does not exceed the safety recommendations
Campaign tracking
Discover the gender distribution of passengers and adjust your campaigns and displays accordingly, measure the commercial potential of an area or the impact of store openings/closings
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