Retail Store

Measuring true performance, requires collecting multiple data sets and transforming them into insights. With Vemcount, you become wiser about your customers, who they are and how they behave.

Identify peak times during a day or week, dwell time in specific zones and the waiting time spent in queues. We provide you with the possibility to make fact-based decisions within sales, marketing and staff management.

Integrate your POS data from any cash register provider and understand how sales correlate with traffic data, get insights about conversion rate and other KPI’s.

How Vemcount benefits Retail Stores

Campaign tracking
Discover the gender distribution of passengers and adjust your campaigns and displays accordingly, measure the commercial potential of an area or the impact of store openings/closings
Captive rate
Count the number of passers-by and identify the captive rate to find out how window displays are converting into sales
Customer service
Measure queue length, average wait time before being served and customer interaction level to increase customer service
Find peak times
Measure visitor traffic and explore peak times per year, month, week and hour to deploy staff more effectively and to forecast queue demand
Follow safety recommendations
Monitor performance and generate real-time alerts to ensure that the number of visitors does not exceed the safety recommendations
Hot and cold zones
Identify hot and cold zones and rate the popularity of areas based on visitors
Manage staff
Understand and respond to the need for real-time service, such as serving the bar, having staff at the wardrobe and cleaning of the toilets
Real time
Monitor performance and generate real-time alerts, when a count exceeds a certain level, e.g. queue length and allocate staff accordingly
Spend per visitor
Measure your stores conversion rate when integrating with POS data and find out what the spend per visitor is
Staff exclusion
Identify and exclude staff and irrelevant objects from counts, e.g. shopping carts for more valid data

We’ve been satisfied with our collaboration with Vemco Group A/S, which has shown us that it’s possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group A/S has given us.

Jacob Høffer Larsen Project Manager, Smart City Odense
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