Shopping Mall

The performance of any shopping mall is highly dependent on visitor traffic. Measuring the traffic is therefore an essential key performance indicator for shopping mall operators wanting to increase operational effectiveness and improve tenancy strategies.

With Vemcount, you’ll get an easy-to-understand and user-friendly report module. See performance for all stores in one report or divide stores into categories, e.g. clothing stores, restaurants and so on.

Tenants can easily report sales figures online from any computer, smart phone or tablet.

How Vemcount benefits Shopping Malls

Weather changes behaviour
Find out how traffic corresponds to changes in weather with the report module
Traffic patterns
Get a visual view of traffic flows and understand visitor traffic patterns across different time periods from a single to multiple stores
Spend per visitor
Measure your stores conversion rate when integrating with POS data and find out what the spend per visitor is
Identify the percentage of shop-in-shop visitors whom also enter the supermarket
Real time
Monitor performance and generate real-time alerts, when a count exceeds a certain level, e.g. queue length and allocate staff accordingly
Follow safety recommendations
Monitor performance and generate real-time alerts to ensure that the number of visitors does not exceed the safety recommendations
Peak times
Explore peak times of the area per year, month, week and hour
Motivate tenants
Rank stores with each other based on visitor and sales data performance and motivate the stores by sharing the reports
Measure campaigns
Measuring the effect of special events
Improve accuracy
Exclude irrelevant objects from counts, such as shopping carts, clothing racks and similar for more valid data
Gain insight with sales data
Integrate with POS data to calculate conversion rate, understand how sales correspond to traffic and weather changes
Customer segmentation
Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better

Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores (…).

Henrik Wieben Country Manager, Denmark
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