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A retail analytics solution uses non-invasive and anonymous customer tracking sensors to monitor how many people are coming through your doors, what their age and gender is, where they browse, what products they are interested in, how much time they spend, and much more.
The COVID-19 pandemic is also prompting footfall counting service providers to push the boundaries in innovation to offer effective screening solutions for retail stores, shopping malls, airports, and public institutions.
A retail store’s conversion rate measures the proportion of visitors that purchase in any given store. It is calculated by dividing the number of transactions by the number of visitors, times 100.
Retail Analytics provides in-depth insights on consumer behavior, patterns, and preferences to help you create compelling customer journeys and successful marketing campaigns.
Footfall analytics help consumer-led businesses understand their customers and employees. It also presents them with smart insights into optimizing human resources and staff management.
Libraries are now entering a period of data collection and assessment – assessment to learn about their communities and evaluate how the library and its services support them and how they can improve overall.
Footfall counter sensors collect consumer behavior in dynamic ways, and BI analytics software transforms that data into actionable insight that helps business owners make more informed decisions.
By using data and analytics, managers have the opportunity to increase leasing revenues and optimize customer journeys like never before.
While technology innovations in the healthcare industry typically center around medical equipment and devices, footfall counting and analytics are now finding their place among these technologies as a critical element in preventing fatalities.
Business owners are finding that people counting technology helps them optimize their processes, provide a better customer experience, and cut down on costs while doing it.
Retail analytics is the technical term for the process of collecting and analyzing business-wide retail data, including information about Customer data, In-store data, and/or Inventory data.
All companies and organizations that deal with data relating to European citizens must comply with the principles set out by the General Data Protection Regulation (GDPR).
Footfall counting analytics has been the perfect solution to understand how people move and their impacts over queue length, dwell time inside stores, peak times, etc.
With real-time people counting and analytics, public transport can be more expertly managed to avoid queues and overcrowding.
When installing real-time occupancy counting devices in strategic areas, you will know how many people are in an area at any given time.
Queue management is essentially an alert system connected to a footfall counting sensor that quantifies queue demand in real-time and notifies staff when certain predetermined variables such as queue length or time are exceeded.
Footfall analytics is used to drive business optimization and customer experience strategies in a variety of places with high people traffic.
Although the term ‘footfall counting’ seems self-explanatory, it involves advanced technology and data analytics that does far more than simply counting feet.
Based on a representative sample of our customers’ traffic data, the Danish shopping malls felt an increase of 3% this year compared to Black Friday in 2018.