Retailers & Malls

Vemcount helps Shopping Mall, Department & Discount Store, Big or Small Retail Store by collecting multiple data sets and converting them into data analytics. You become wiser about business strategies (as tenancy pricing) and your customers – who they are and how they behave.

People counting in shopping malls

The benefits for your business

Measuring true performance requires collecting multiple data sets and transforming them into insights. With Vemcount, you have access to actionable insights into your customers, who they are, and how they behave.

Identify peak times during a day or week, dwell time in specific zones, and wait time spent in queues. We provide you with the possibility to make fact-based decisions within sales, marketing, and staff management.

Integrate your POS data from any cash register provider and understand how sales correlate with traffic data, get insights about conversion rate and other KPI’s.

Data Collect
The traffic inside and outside stores is measured and compiled with multiple data sources to provide valuable and accurate information on all aspects of the business.
Data Analytics
Vemcount integrates data into external ERP-, BI- and PoS-systems or into dashboards configured in the cloud to provide real-time performance information.
View KPIs
It s possible to work with different data formats. Analysts and managers can quickly and realistically evaluate KPIs, so all decisions are assertive and secure.

Vemcount offers the best features:

Occupancy Management
Keep track of the number of your visitors at any time. Find out how many customers are at your place at any given moment. Receive alerts if you reach the limit of your guests.
Tracking maps
Identify the path of each visitor, dwell time in a certain area, and understand the complete journey of every visitor. Understand your visitors’ movement patterns to optimize product placements, store layout, and marketing activities.
Campaign tracking
Discover the gender distribution of passengers and adjust your campaigns and displays accordingly, measure the commercial potential of an area or the impact of store openings/closings.
Find peak times
Measure visitor traffic and explore peak times per year, month, week and hour to deploy staff more effectively and to forecast queue demand.
Weather changes behaviour
Do you know how sensitive your traffic is to fluctuations in the weather? Find out how traffic corresponds to changes in the weather with the report module.
Follow safety recommendations
Monitor performance and generate real-time alerts to ensure visitors' number does not exceed the safety recommendations.
Customer service
Measure queue length, the average wait time before being served, and customer interaction to increase customer service.
Customer segmentation
Exclude or get separate counts for children and adults, and discover the gender distribution to profile customers even better.
Gain insight with sales data
Integrate with POS data to calculate the conversion rate, understand how sales correspond to traffic and weather changes.
Manage staff
Understand and respond to the need for real-time services, such as serving the bar, having staff at the wardrobe, and cleaning the toilets.
Staff exclusion
Identify and exclude staff and irrelevant objects from counts, e.g., shopping carts for more valid data.
Captive rate
Count the passersby and identify the captive rate to find out how window displays are converting into sales.
Heat Map
Get an overview of visitors’ walking paths. Identify hot and cold zones and rate the popularity of areas based on their behavior.
Spend-per costumer
Understand how much every visitor spends inside your store/mall when integrating sales data.
Vemcount dashboard report

The performance of any Shopping Mall is highly dependent on visitor

Therefore, measuring the traffic is an essential key performance indicator for shopping mall operators wanting to increase operational effectiveness and improve tenancy strategies.

With Vemcount, you'll get an easy-to-understand and user-friendly report module. See all stores' performance in one report or divide stores into categories, e.g., clothing stores, restaurants, etc.

With Vemcount you can:

Increase conversion rates
Get a better marketing
Cut out abandonment rates
Discover your popular zones
Compare campaign success
Track your customers' path
Know the frequency of visits & average time
Identify new vs. returning visitor
Get information on cross-shopping
Relationship between sales, traffic flows & weather
Compare historical weather information with traffic and sales data to form an accurate and data-driven understanding of the correlation between weather and customer behavior. With this knowledge on hand, you can minimize your costs and optimize the allocation of your resources and staff.
Optimize store layout
Get insights into traffic patterns at a particular time. Identify hot and cold zones and evaluate the impact of different arrangements to get an overview of how many customers are drawn into your store and how your window displays are converting into sales.
smart parking IoT

Smart parking describes an IoT solution that uses embedded wireless sensors. When used in combination with software, this approach helps inform drivers of vacant parking spaces in the area. In this case, sensors can detect whenever someone parks a vehicle in a specific space or not.

Public transportation optimize

With an increased emphasis on the economic, environmental and social benefits of multi-modal traffic networks, traffic counting technology has progressed significantly over the years to provide deeper insight into existing and projected traffic volumes for improved traffic flows and roadway designs.

pop up store mall

Challenging the traditional extended lease models and large transaction-based flagship stores that shopping malls rely on for income, pop-up stores are becoming more and more popular with landlords, retailers, and customers alike.

Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores (…).

Henrik Wieben Country Manager, Denmark
Read case