Vemcount Analytics helps you understand foot traffic volumes through our People Counting system. Get insights into how people interact with your city – where they're going, what they're doing, and what facilities they're using.
If you want to serve people effectively, as a city authority, you must know how many people are going, where, and when. The pedestrians' flow affects the whole city environment. It is essential to know the numbers of people and how the numbers change over time.
When you see who's coming in and out of your public spaces and amenities, it is easier to engage people with, for example, targeted communications.
With Vemcount, you can have feedback on changes in people's behavior within the city. It allows the council to effectively manage the flow of people, vehicles, and bicycles around the area.
The sensors installed in a smart city share information with the public, businesses, city managers, and other intelligent systems.
The municipality connects its sensors and services via the internet of things (IoT). The sensors store their information, and Vemcount Analytics transforms the knowledge available into actionable insights.
Transport authorities can control the number of people arriving by bus at various points in the city, by the time of day. The data helps revenue security – adjusting tickets bought with passenger numbers.
Monitoring the numbers of people arriving on platforms also provides vital information on routes by time of day.
In the high streets and city centers, sensors count people and register their footfall flow. It presents both real-time and historical data for big data analytics.
If an entrepreneur is looking to open a new shop or restaurant, you can show him/her accurate figures over the proposed location to help him/her assess the potential for their new venture.
With an in-depth understanding of who your customers are, what they want, and how they behave in your store, you’re better equipped to meet their demands and create satisfying experiences they will never forget.
The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.
Some technology solutions like WiFi analytics are no longer able to offer the accuracy or functionality needed to compete with artificial intelligence and machine learning innovations disrupting the Footfall Counting industry today.
We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And it has worked perfectly.
Over the years, we’ve tested a handful of different people counting solutions, which unfortunately have disappointed us at every turn. Finally, with help from Vemco Group, we’ve found the right solution. A valid and good quality solution ensuring that we can optimize our business and measure the performance of our stores...
Janni Baslund Dam - Mall Manager
We’ve been satisfied with our collaboration with Vemco Group A/S, which has shown us that it’s possible to reliably and professionally monitor pedestrians on our shopping street. We see a great potential in developing and running our city better based on the insights that Vemco Group A/S has given us.
Jacob Høffer Larsen Project Manager, Smart City Odense
Our data shows that the most critical time in relation to distance is the moment where customers pick up groceries from the basket and put them on the conveyer belt.
Mikkel Baun Kjærgaard - Professor