Pedestrian Insights

Get access to quantitative insights about the number of visitors by using pedestrian counters sensors. Vemcount will provide valuable information about visitor traffic and flows, and in-depth knowledge of pedestrian area usage.

Street traffic and occupancy

Occupancy area, visitor traffic, demographics & more

Our outdoor Pedestrian Counters track a wide range of reliable data in any environment and deliver unparalleled accuracy and security.

From a city's most famous attraction to what happens in an emergency, Vemcount enables Municipal authorities to make quick and well-informed decisions.

Discover if your efforts and activities positively return your marketing investment and how eventual changes in the streets may impact visitor behavior

Street traffic flow

Understand how different events and activities influence the number of visitors in the city by comparing footfall data from different periods

Do you need insight into how your public space and visitors use it so you can have a factual basis for the future development of the place?

When you install our weather-resistant sensors at relevant entrances and exits to the city's main pedestrian street, you have the opportunity to measure the exact number of passersby.

With Vemcount, you have a better understanding of the use of the pedestrian street. You will compare different periods with each other, which gives a real sense of how various events and activities affect the city's number of visitors.

You also compare demographic data to know how many children compared to adults use the pedestrian area.

Discover what Vemcount's Pedestrian Counting tool can do:

Count the number of people entering
and existing a pedestrian area
Find out how traffic corresponds to changes
in the weather with the report module
Explore peak times of the area per year
month, week, day, and hour
Understand how major anchor stores
impact traffic flow
Measure special event attendance and
evaluate the activities based on traffic
Follow the heat map to understand the usage
of the pedestrian area across different periods
Measure dwell time and identify hot and cold
zones in real time or in a specific period
Measure the commercial potential of an area or
the impact of openings/closings
Identify and exclude irrelevant objects from counts,
for example, bicycles
Exclude or get separate counts children and adults, and discover the gender distribution to profile customers even better
little-customer.jpg

With an in-depth understanding of who your customers are, what they want, and how they behave in your store, you’re better equipped to meet their demands and create satisfying experiences they will never forget.

couple-shopping-together-blog.jpg

The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.

robot-hand-with-shopping-cart-full-of-gift-boxes.jpg

Some technology solutions like WiFi analytics are no longer able to offer the accuracy or functionality needed to compete with artificial intelligence and machine learning innovations disrupting the Footfall Counting industry today.

We wanted a central solution that could cover all of our department stores in Denmark. We wanted the same system and a hosted solution but managed from one place. It was also a requirement from the beginning that the solution was able to count very accurately. And it has worked perfectly.

Lasse L. Mohrsen - Loss Prevention Manager
Read case