Dwell time analytics is an innovative approach to optimizing window displays to enhance the customer experience and increase sales. The longer a customer is mesmerized by a window display, the more likely they are to purchase something.
A retail store’s conversion rate measures the proportion of visitors that purchase in any given store. It is calculated by dividing the number of transactions by the number of visitors, times 100.
Footfall counter sensors collect consumer behavior in dynamic ways, and BI analytics software transforms that data into actionable insight that helps business owners make more informed decisions.