Retail Analytics provides in-depth insights on consumer behavior, patterns, and preferences to help you create compelling customer journeys and successful marketing campaigns.
From the moment customers enter your store, their journey begins – with store layout, product placement, available floor staff, marketing campaigns, and queues as the road signals that will define a pleasant trip (or an unpleasant one!).
Some technology solutions like WiFi analytics are no longer able to offer the accuracy or functionality needed to compete with artificial intelligence and machine learning innovations disrupting the Footfall Counting industry today.
The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.