People Counting

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Public washrooms are one of the highest-trafficked areas of any building. As they are relatively smaller spaces, toilets can quickly get crowded and difficult to manage. However, you can optimize washroom maintenance and management with the power of the Internet of Things (IoT), footfall analytics, and related technologies.

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A few simple steps and automated processes are all it takes for hotels, restaurants, casinos, amusement parks, museums, zoos, and other tourism establishments to start gathering actionable insights to make smarter, data-driven decisions.

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Whether it’s an elegant art exhibition, a rocking music show, or a trendy food and wine expo, you need to know how many people are at your event to optimize traffic flows, improve service levels, implement security measures, manage queues and plan and market future events more effectively.

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This article will explore why real-time occupancy counting matters in 2021 and how it’s helping retail stores and commercial enterprises remain competitive while providing a safe and pleasurable shopping experience for their in-store customers.

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Shopping malls are now capitalizing on smart technologies to boost conversion rates and revenues and enhance customer journeys for more compelling and satisfying shopping experiences. Footfall counting and retail analytics is their secret weapon to remain competitive in the digital economy.

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A retail store’s conversion rate measures the proportion of visitors that purchase in any given store. It is calculated by dividing the number of transactions by the number of visitors, times 100.