People Counting

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Shopping malls are now capitalizing on smart technologies to boost conversion rates and revenues and enhance customer journeys for more compelling and satisfying shopping experiences. Footfall counting and retail analytics is their secret weapon to remain competitive in the digital economy.

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A retail store’s conversion rate measures the proportion of visitors that purchase in any given store. It is calculated by dividing the number of transactions by the number of visitors, times 100.

Retail analytics and customer experience

Retail Analytics provides in-depth insights on consumer behavior, patterns, and preferences to help you create compelling customer journeys and successful marketing campaigns.

Staff management

Footfall analytics help consumer-led businesses understand their customers and employees. It also presents them with smart insights into optimizing human resources and staff management.

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Libraries are now entering a period of data collection and assessment – assessment to learn about their communities and evaluate how the library and its services support them and how they can improve overall.

Shopping mall traffic flow

By using data and analytics, managers have the opportunity to increase leasing revenues and optimize customer journeys like never before.