Heatmaps are a graphical representation that helps retailers understand how customers use their brick-and-mortar stores. The data generated at these physical stores help retailers better understand how customers browsed, shopped, lingered, and for how long.
The global supermarket industry is undergoing many changes and transformations driven by technology and digital innovations that enable brands to deliver better consumer experience, gather valuable insight from consumer behavior, and even anticipate and customize trends well in advance.
With an in-depth understanding of who your customers are, what they want, and how they behave in your store, you’re better equipped to meet their demands and create satisfying experiences they will never forget.
The concept of gender marketing emerged decades ago when marketers realized that insights from gender studies showed that gender-specific differences in consumer behavior presented valuable marketing opportunities.
From the moment customers enter your store, their journey begins – with store layout, product placement, available floor staff, marketing campaigns, and queues as the road signals that will define a pleasant trip (or an unpleasant one!).
Dwell time analytics is an innovative approach to optimizing window displays to enhance the customer experience and increase sales. The longer a customer is mesmerized by a window display, the more likely they are to purchase something.