Dwell time analytics is an innovative approach to optimizing window displays to enhance the customer experience and increase sales. The longer a customer is mesmerized by a window display, the more likely they are to purchase something.
Did you know that despite successes with the global COVID-19 vaccine roll-out, mask-wearing and social distancing mandates could still be around for years to come?
Learning how to engage customers from different demographic profiles more effectively is proving to be a significant benefit for retail stores, and footfall counting technology is the key to unlocking those benefits.
Shopping malls are now capitalizing on smart technologies to boost conversion rates and revenues and enhance customer journeys for more compelling and satisfying shopping experiences. Footfall counting and retail analytics is their secret weapon to remain competitive in the digital economy.
A retail analytics solution uses non-invasive and anonymous customer tracking sensors to monitor how many people are coming through your doors, their age and gender, where they browse, what products they are interested in, how much time they spend, and much more.
A retail store’s conversion rate measures the proportion of visitors that purchase in any given store. It is calculated by dividing the number of transactions by the number of visitors, times 100.